Hurd
ESG corporate transparency — from B2B consultancy to B2C mobile app
Kite Insights wanted to turn everyday jobs into a route to climate action. CodeLeap built and continues to develop Hurd — a mobile app that brings transparency to companies' sustainability practices and gives employees a voice, reaching organisations including PwC, KPMG, AXA and JP Morgan Chase & Co within its first three months.
What we did CodeLeap built and now maintains Hurd for Kite Insights — the iOS, Android and web app and its Django backend on AWS — from climate ratings and community feed through anonymous data handling, releases and ongoing fixes.
Kite Insights is a leading UK-based sustainability consultancy firm that works with some of the country's largest enterprises on ESG and sustainability projects. Looking to strategically expand their business towards a B2C model, Kite Insights partnered with CodeLeap to design and launch Hurd — a mobile app that brings transparency to companies' sustainability practices and gives employees a voice. In less than three months, Hurd achieved presence in organisations including PwC, KPMG, AXA and JP Morgan Chase & Co.
Product features
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Company Climate Ratings
Users can anonymously rate their employer's environmental performance through a guided climate questionnaire. The aggregated, anonymous data is visualised through rich insights, helping highlight green leaders, call out inaction, and promote greater corporate transparency.
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Climate Actions Feed
Employees and teams can post success stories of climate actions within their companies — from office composting programmes to net-zero campaigns. The feed inspires and celebrates real changes happening inside organisations.
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Interactive Learning Modules
Users engage with learning content focused on climate change, designed around practical tasks. The modules help professionals gain climate literacy and apply sustainable practices in their daily work life.
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Community Interaction
A live feed where users explore reviews and climate initiatives from organisations worldwide. Users can exchange knowledge, benchmark progress, and feel part of a larger climate movement.
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Anonymous Data Handling
The platform enables anonymous reporting on corporate sustainability with secure data handling and effective data visualisation — ensuring employees can speak freely without fear of identification.
Challenge
Kite Insights had built a strong reputation advising large enterprises on sustainability strategy, but their revenue model was entirely B2B. The leadership team identified an opportunity to reach individual professionals directly — creating a platform where employees could anonymously rate their employer's climate performance, share sustainability success stories, and engage with interactive learning modules on climate action. This represented a significant strategic shift: from consultancy services to a consumer-facing digital product. Kite Insights needed a technology partner capable of delivering a high-quality MVP quickly, building a new brand and product from scratch, and handling the complexity of anonymous data collection and visualisation — all while maintaining the credibility expected of an ESG consultancy working with FTSE-listed clients.
Solution
CodeLeap acted as a fully embedded strategic partner, helping deliver an entirely new brand and product — Hurd — in less than five months. The solution allowed employees to self-report experiences through a Glassdoor-style user journey, generating aggregate anonymous data visualised through rich insights for greater transparency. Since its release, Hurd received five-star ratings on the app stores and attracted global interest, being scaled across major organisations to tackle corporate greenwashing.
Tech stack
The tech chosen was our speciality, enabling fast development of performant user interfaces and a reliable infrastructure. The app is now available for both iOS and Android.
- Frontend
- React Native, JavaScript, Objective-C, Java
- Backend
- Python, Django, PostgreSQL
- Services
- AWS, Firebase, Sentry
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