AWS Girls' Tech Series

The digital platform behind Amazon's global STEAM programme for young women

AWS Girls' Tech Series is Amazon's global STEAM impact programme for the next generation of female innovators. Partnering with agency Marble LDN, CodeLeap built the digital platform behind it — the public website, event registration, hands-on activity content, progress tracking and certification — supporting more than thirty events across three continents and over twenty-one thousand participants to date.

What we did Designed and built the digital platform behind Amazon's Girls' Tech Series in partnership with Marble LDN — public website, event registration, CMS-driven activity content, progress tracking and digital certification, engineered for scale and localisation across three continents.

AWS Girls' Tech Series — Learning platform case study

The Girls' Tech Series is Amazon's global impact programme for inspiring the next generation of female innovators, running free hands-on event days built around the STEAM subjects of science, technology, engineering, arts and maths. At each event, girls and young women take part in practical workshops covering coding, robotics and cloud computing, and hear directly from women leaders at Amazon about the careers those skills open up. The programme has now run more than thirty events across three continents and reached over twenty-one thousand participants, with an ambition to reach a million by 2030.

In partnership with creative agency Marble LDN, CodeLeap built the digital platform that makes the programme run. Our work covers the public-facing website that presents the Girls' Tech Series and brings participants in, the registration infrastructure behind each event, the activity content that participants work through, and the tracking and certification that recognise what they have completed. As the programme has expanded into new territories, the platform has been the constant underneath it.

Product features

Programme Website and Event Registration

The website is the front door to the Girls' Tech Series, presenting the programme to participants, parents, schools and partners, and carrying them through to registration for the events running in their region. Because the programme is free and open, the sign-up journey had to be short and unambiguous for a very mixed audience, ranging from a school registering a group to a young woman signing up on her own.
STEAM Activity Content

The hands-on activities that participants work through are delivered from a flexible content management system, allowing the programme team to upload, update and reorganise them without developer involvement. This was a deliberate architectural decision rather than a convenience, since it means each new edition of the programme, each new set of workshops and each regional variation can be prepared by the team who run the events, on their own timescale.
Progress Tracking

We implemented real-time progress tracking that records activity, completed tasks and achievements against each participant's profile as she works through the programme's content. For an audience this young, visible progress is a large part of what sustains engagement beyond the event day itself, and holding that history securely on the profile gives the programme a foundation for personalised feedback and encouragement.
Digital Certification

On completing the programme's activities, each participant receives a personalised certificate recognising her participation. It is a small feature with a disproportionate effect, giving the experience a defined ending, something tangible to show a parent or teacher, and a reason to look for what comes next in the programme.
Responsive Across Every Device

The platform was built as a fully responsive web application, working equally well on a school desktop, a tablet at an event and a phone at home, with the layout adapting automatically to each screen. Since the programme reaches participants across three continents and makes no assumptions about the equipment available to them, the experience needed to hold up wherever it was opened.
Age-Appropriate Interactive Design

Working closely with Marble LDN and Amazon, we designed an interface that is playful and immediately navigable for young participants, using clear visual cues and short, achievable steps in place of dense instruction, while sitting comfortably within Amazon's brand standards. Reconciling a global corporate identity with an interface that genuinely appeals to children was one of the more demanding aspects of the design work.
Built for Scale and Localisation

The platform was engineered from the outset for successive editions of the programme, new event rollouts and geographic expansion, with content and interface text structured to support localisation. This means Amazon can extend the Girls' Tech Series into new markets as an operational exercise for the programme team rather than a development project each time.

Challenge

The Girls' Tech Series is an events programme with an ambitious reach, and the digital platform underneath it had to serve several audiences at once without ever feeling complicated to any of them. Participants needed activity content that was genuinely engaging and hands-on rather than anything resembling homework, delivered through an interface intuitive enough for children to navigate unaided. Schools, parents and individual participants needed a registration route into events across multiple countries. The programme team needed to prepare and update content for each new edition themselves, at the pace their event calendar demanded. Everything had to meet Amazon's brand standards, which set a high bar for polish and consistency, and work across whatever device a participant had access to, in a classroom, at an event or at home. Underlying all of it was scale: a programme running more than thirty events across three continents and aiming at a million participants could not be supported by a campaign site rebuilt for each edition, so the platform had to be built as lasting infrastructure with localisation and content growth designed in from the start.

Solution

CodeLeap built the platform that carries the Girls' Tech Series, bringing together the programme's public presence, its event registration, its hands-on activity content, its progress tracking and its certification into a single coherent experience. We worked closely with Marble LDN and Amazon throughout to ensure the interface was playful, age-appropriate and fully responsive across devices, balancing visual appeal against the clarity a young audience demands. Underneath the experience, the platform was developed with scalability as a first principle, with a content management system that puts the activity content in the hands of the programme team, an architecture that accommodates new event rollouts, and a structure that supports flexible localisation for future markets. The result is a platform that has grown with the programme rather than constraining it, supporting Amazon's expansion across three continents and its progress towards reaching a million young women.