Kite Insights
ESG transparency in a consumer app
A consultancy's expertise, turned into a product its clients' employees use directly.
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CodeLeap acted as a fully embedded partner and delivered an entirely new brand and product in under five months across iOS, Android and web, built around a Glassdoor-style journey where employees self-report anonymously and the aggregate data is visualised to make corporate climate performance comparable.
Kite Insights is a UK sustainability consultancy that advises some of the country's largest enterprises on ESG. Looking to expand towards a B2C model, they partnered with CodeLeap to design and launch Hurd, a mobile app that brings transparency to companies' sustainability practices and gives employees a voice. CodeLeap delivered the complete product across iOS, Android and web in under five months.
Product features
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Company climate ratings
Users anonymously rate their employer's environmental performance through a guided climate questionnaire. Aggregated, anonymous data is visualised through rich insights that highlight green leaders and call out inaction.
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Climate actions feed
Employees and teams post success stories of climate action inside their companies, from office composting programmes to net-zero campaigns. The feed celebrates real changes happening within organisations rather than corporate commitments made on paper.
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Interactive learning modules
Users work through climate content built around practical tasks, helping professionals gain climate literacy and apply sustainable practices in their working life.
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Community interaction
A live feed lets users explore reviews and climate initiatives from organisations worldwide, exchange knowledge and benchmark their own employer's progress against others.
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Anonymous data handling
The platform supports anonymous reporting on corporate sustainability with secure data handling, so employees can speak freely without fear of identification.
Challenge
Kite Insights had a strong reputation advising large enterprises on sustainability strategy, but their revenue model was entirely B2B. The leadership team saw an opportunity to reach individual professionals directly, through a platform where employees could rate their employer's climate performance anonymously, share sustainability success stories and engage with learning content.
That was a significant strategic shift, from consultancy services to a consumer digital product. Kite Insights needed a technology partner who could build a new brand and product from scratch at speed, handle the complexity of anonymous data collection and visualisation, and hold the credibility expected of an ESG consultancy working with FTSE-listed clients.
Solution
CodeLeap acted as a fully embedded partner and delivered an entirely new brand and product, Hurd, in under five months. Employees self-report their experience through a Glassdoor-style journey, and the aggregate anonymous data is visualised in a way that makes corporate climate performance comparable and visible. Around that sit the actions feed, the learning modules and the community view, which give users a reason to return between ratings.
Since release, Hurd has earned five-star ratings on the app stores and attracted global interest. Within three months of launch it had reached organisations including PwC, KPMG, AXA and JP Morgan Chase & Co.
Tech stack
The tech chosen was our speciality, enabling fast development of performant user interfaces and a reliable infrastructure. Hurd is available for iOS, Android and web.
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Frontend
React Native (iOS & Android), React (web)
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Backend
Python, Django, PostgreSQL
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Hosting
AWS
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